AA wanted to find the coolest car in NZ. With a little help from Node, we managed to track it down, along with 30,000 others…
AA – New Zealand’s Coolest Car. AA wanted to seek out and reward the coolest car in NZ. We sent out a message, asking New Zealanders to upload their cars and tell their friends to help them get the top spot by voting on their car. Why? For a chance to win a VW Golf GTI for a year, 1 years supply of free fuel from Caltex, and daily prizes of Smart Fuel discount vouchers. It was an no brainer for any car enthusiast..
Node teamed up with AA to create an engaging and interactive site where users were able to easily upload their pics either from their desktop or mobile vote on the huge variety of NZ cars. From old to new, to the classics to the seriously pimped out, we saw it all!
Split into two rounds, the first of which asked NZ car owners to upload either a photo or video of their own car via the NZCC site, in order to then rally together their friends, encourage sharing and conversation around their car in the draw to become… NZ’s Coolest Car.
Voters were also rewarded for taking part, by having a spot prize system developed where we rewarded a user INSTANTLY for voting with AA Smartfuel Discounts the can redeem straight away.
As a grand prize for those users – each time they voted (max 1 per car per day..) they received another entry into the draw to win a brand new VW Golf GTI for one year. This proved as a successful driving force behind the campaign as the total tally exceeded 17,000 votes.
The second and final round narrowed the finalists down to 13, and we asked users again to vote for their favorite. Finally the winner was chosen after receiving over 1000 votes.
Over 30,000 people visited the site over a 3 week period, and over 15,000 people who visited the campaign didn’t have AA memberships. Thats a pretty good lead list for which AA are now able to contact to initiate comms with.
Job well done!
Classic car to new car ratio
- Digital Campaign
- Facebook Development
- Social Media