Working with Spotify, Node created a Facebook campaign for the AA called 101 Kiwi Road Trip Anthems in order to attract new fans to the AA Facebook page.
To generate daily engagement, the app promoted 5 Kiwi songs everyday for users to vote on which they believed should go through to a final playlist compiling 101 of the most popular Kiwi Road Trip Anthems. Users earned a chance to win the grand prize of a road trip pack to Jim Beam Homegrown plus an accompanying pack of goodies, simply by voting. Using the Spotify platform, users could play each of the 5 songs everyday within the app, and vote instantly without leaving Facebook.
The campaign ran for 50 days and received a huge amount of response generating 4,414 new fans, 14,872 unique users of the app and creating 12,131 stories about the AA.
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