Putting the power in the hands of the fans. The world’s first digital cider cocktail creator.
The Solution
‘Beautifully Swedish’ Rekorderlig – The World’s First Digital Cocktail Maker. Building a campaign for Rekorderlig to promote the release of their summer flavours was not only a fun and interesting challenge, but the real reward was watching thousands and thousands of users, creating wild and creative cocktails and ultimately engaging with the brand.
The Results
Over the course of only a few weeks, we created a massive volume of custom cocktails that even Lindsay Lohan would be intimidated by. We gave users the ability to choose their fav flavour of Rekorderlig, mix it with any combo of glassware, mixers, ingredients and garnishes so that each person can be inspired by the endless possibilities any Rekorderlig cider combo can provide. Over 14,000 cocktails were created and shared across Facebook. Sales spiked by 30% for the month during the campaign. We would say Cheers to that any day.
P.S. The most popular cocktail recipe …?
Strawberry & Lime
Lime Juice
Mixed with Vodka & Ice
Served in a Rekorderlig Glass
Garnished with a Straw
Your welcome.
Drinking Games
Target Audience Engagement
Converted beer to cider users
- Custom Solution
- Digital Campaign
- Experience Design
- Facebook Development
- Social Media
